Culture Club – Texas Tech Basketball Style

Texas Tech Basketball withstood the annual Big 12 Conference swoon that every conference program encounters except for that school in Lawrence. The Red Raiders shutdown the Oklahoma Sooners Saturday in Norman in a convincing 66-54 victory which lifts the Red Raiders to 19-5 overall and 7-4 in the Big 12.

The mental toughness displayed by Tech to not only bounce back from a three-game losing streak in January, but to win in Austin and trounce the aforementioned Sooners. Mental toughness is a by product of the culture Chris Beard has cultivated in Lubbock and culture means everything.

The increased attendance in Lubbock has shown that the fan base embraces the new culture where the expectation to show up for the program isn’t balked at. If there were ever time to believe you’re living in the Golden Age of Texas Tech Basketball, this it. The comparisons of the program to Virginia should be taken as a compliment.

The upcoming schedule is favorable for the Red Raiders to take the lead in the conference race entering the month of the March. Two games against Oklahoma State and home rematches against Kansas and Baylor show the Conference Championship is within grasp. The right culture will embrace this challenge.

According to, the Red Raiders would be the six-seed in Salt Lake City with Houston, Seton Hall and New Mexico State. To get to a protected seed Tech will have to have at least five more wins and to get a two-seed Tech will need to win out going 7-0 and winning at Iowa State. That’s not impossible at all with the way Tech has hit their stride with momentum.

Special to Raiderland by contributing writer Allen Corbin

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