Come the first day of July, Texas Tech will celebrate its Independence from Under Armor. This is a good thing. We can discuss, and will on The Daily Broadcast Monday night the history Texas Tech had with UA. Like many things, at the time, it seemed like a good idea.
Adidas is better.
For a lot of reasons.
So, in a nod to 5 Things We Know On A Sunday – which will come out Sunday morning – here’s a little ode to Adidas.
5 Reasons Adidas Is A Great Move For Texas Tech Athletics
- Patrick Mahomes. Do we really need to explain this. The Face of the NFL for the next decade is about to rep you to every single kid who wants to be the next Mahomes. And he’ll do it with a Double T and the Adidas logo. That right there trumps anything UA did for you the entire history of their contract.
- Ludvig Aberg. Same deal, different sport. Aberg and Adidas will translate across the ocean and will singularly be the best recruiting tool Texas Tech has had in Europe, ever. In any sport. Oh ya, and Texas Tech folks play golf and like to look good. Thank you Greg Sands for landing Aberg. You get paid back now with this deal.
- Your uniforms won’t suck, your shoes won’t suck and you’ll actually be able to get product for your teams and your fans. A dramatic shift from the Under Armour scale of business.
- Speaking of uniforms not sucking, I believe Texas Tech is about to embrace some classic looks and a much more traditional approach to uniforms in football, basketball and even baseball. There will be a Tech-Font, not an Under Armour Font. We can get back to looking like the Red Raiders and not the Under Armor Raiders. Some young folks might not understand why this matters and we get that. The folks who write the checks get it. And that matters now more than ever.
- Adidas is flat-out a better company, a better brand and something that is worthy of Texas Tech in 2024. When Texas Tech signed on with UA it was a program with their hands out, looking poor, acting poor and desperate for money and any sort of recognition. Going with UA at that time gave you a little bit of that. You were part of a small group of schools like Maryland and Auburn at the time signing on with the rising star. But the star never rose…. So today, Texas Tech aligns itself with a fixed star in the world of sports apparel. And that, going forward, will pay dividends for the Red Raiders. And if the uniforms get less clownish … I’ll be a happy man.
See y’all Sunday morning here on the site for 5 Things We Know On A Sunday and then a huge week of shows starting Monday!
Hyatt
